Stuck in a holiday rut!

| October 31, 2016

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Once in a Lifetime

Grey globetrotters: Over-50s lead the way by travelling to new places every year

  • Empty nesters’ are more willing to explore the world than the younger generation
  • 66% of 25 -34 year olds have been to the same country twice or more in the past five years
  • Data reveals 29-and-a-half is the average age people start to repeat holiday destinations
  • New York, Dubai, and Bangkok are popular long-haul places to return to

They say the best time to travel is when you are young, but data from travel specialist has revealed that the over-50s are leading the way when it comes to exploring new destinations every year. booking data from the past five years has revealed that 63% of the over 50s age group visit different destinations in comparison to 66% of the under 35s who travel to the same places, whilst 29-and-a-half is the average age many Brits start to travel back to the same destinations.

Alistair Nash from said: “When it comes to the older generation, we’ve seen a trend in these customers choose different locations to go to every year, building up their air miles and travelling the world whilst their kids have either moved out, or gone to university, really making the most of their free time.

“In comparison, we’ve found that our younger customers like to go to the same destinations, with the main reasons being that they know they like it, the location is familiar to them, and a lot of that is down to the point of life they are at, with many in the midst of family life and raising children, or simply down to the fact they know what they’ll be getting.

“However, going to the same destination doesn’t mean having a boring holiday, as there are a number of different activities travellers old and young can undertake that will allow them to have a different experience every time.”

The research comes as has launched their once in a lifetime guide, detailing experiences travellers can do when visiting the destinations most popular for repeat trips.

To view the guide for some inspiration visit

Top 10 destinations customers are returning to include:

  • New York
  • Florida
  • Nevada
  • Dubai
  • Bangkok
  • Hong Kong
  • Singapore
  • New South Wales
  • Phuket
  • Barbados

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